This fully updated fourth edition includes the latest theories and innovative approaches for handling crisis and, unlike other crisis communication texts, explores how effective crisis communication can result in organizational opportunity, ...

This book provides the reader practical advice on how to effectively manage and overcome a crisis.

This book is written for practitioners who are charged with creating and delivering risk messages to the general public; instructors who teach the following courses: Food Safety, Public Health, Health Communication, Risk Communication, ...

Organizational crisis--varying from oil spills to Enron--is presented as a natural stage in organizational evolution, creating not only stress and threats but also opportunities for growth and development.

최신 위기관리 전략을 정리한 개론서. 불확실성 관리, 효율적 위기 커뮤니케이션, 리더십 등 위기관리에 필요한 이론과 사례를 제시한다. 질병, 테러, 산업재해, 자연재해 같은 ...